Monday, January 17, 2011

How Do I Successfully Sell Products On the Internet

Of course, there are many channels by which to sell products online. These include having a shopping cart, a membership site, or lots of minisites. But there are some basic principles underlying any particular channel you use.
1. You have to decide what you’re going to sell. People can think too much of the money they want to make and what they’ll sell to make it. This involves deciding on a niche you’re comfortable with and have some knowledge of. Then it’s about deciding on exactly what products to offer. The only way of being sure that what you sell has potential buyers is to ask visitors to your website, and others on forums and blogs. However, the most important people to ask are those on your list as you can sell to them directly.
2. Part of your business decisions and planning should concern where you’re going to sell your products. As mentioned, there are lots of options, such as a membership site. This has the advantage of gaining regular income. Nevertheless, you still have to get traffic there and have the sales page do a good job of conversion for you. Most visitors will not buy into it and certainly not at first visit. Think of your own behaviour faced with a new product offer. But if you have a list of subscribers you can build a relationship with and gain their trust, then you can make multiple offers to help them over time.
3. I mentioned your business planning. You tie in everything explained so far around your sales funnel. That’s where your products should be and organised one after the other as offers. So your customers are fed through your funnel with a variety of products and price points.

No comments:

Post a Comment